Brand Management

If your brand is an integral and important part of your business then it is essential that it is managed appropriately. This is particularly true if you licence contractors, franchisees and other third parties to use your brand and other related trade marks. If these trade marks are used incorrectly, and without your control, then serious harm could be done to your reputation and you could lose the rights to some important intellectual property.

Manta® can assist you to put in place some simple procedures that can help you manage this important part of your business. This can include some simple guidelines and processes that your staff can use, a register to keep track of your trade marks and other IP rights, and education and awareness sesions for your personnel so that they can appreciate the importance of the proper use and management of IP to the robustness of your brand. 

As a precursor to this, Manta can carry out an audit of your brand management processes and provide you with further guidance on how you may be able to bolster your current practices.